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Reaching Out to Influencers for Book Promotions
Influencer marketing is a great way to get your book the word of mouth promotion it needs. Each influencer has a following who keeps an eye on what they are doing, trusts them and pays attention to what they have to say.
A mom influencer or book blogger may help you book promotions even more than a news channel (subjectively). Because not everyone watching the news wants to buy a book but everyone following a book blogger or influencer is looking for good books or products to make their lives easy.
But how do you find these influencers? And should you pay them? Is it even worth your time to reach out to influencers at all?
Keep reading as I answer these questions for you. Having gone from bloggers to freelance writer to founder of RaisingWorldChildren.com to author hitting bestseller, I have seen the world of influencing evolve.
Who is an influencer?
IMO today, anyone who is online sharing their opinion is an influencer. Now people say that only those with 10k+ followers are influencers. But in today’s world where bots can be bought, it is more about the authenticity of someone.
How do you find an influencer?
Someone who follows the hashtags relevant to your book. So if your book is a children’s book then following #momlife #bookblogger #bookshelf etc may be a good bet to find people who would be a good fit. Rather than numbers, I recommend finding someone aligned to your core values such that you are building a community and collaborating towards a goal ie mutual promotion.
Approaching an Influencer
Give before receiving. If you find someone you would want to work with. Like their posts, comment, build a rappot via their stories and then DM them to help promote your book.
Mind you, half the people you approach and half of those will do the review/post on social/share on stories (unless paid).
You would write something like -
Hi there. I have been following your account for a while now. I love (what you enjoy about their work). I think my book (xyz) would be of interest to your followers. The book talks about (2–3 key points). Here is the…
