Reaching Out to Influencers for Book Promotions
Influencer marketing is a great way to get your book the word of mouth promotion it needs. Each influencer has a following who keeps an eye on what they are doing, trusts them and pays attention to what they have to say.
A mom influencer or book blogger may help you book promotions even more than a news channel (subjectively). Because not everyone watching the news wants to buy a book but everyone following a book blogger or influencer is looking for good books or products to make their lives easy.
But how do you find these influencers? And should you pay them? Is it even worth your time to reach out to influencers at all?
Keep reading as I answer these questions for you. Having gone from bloggers to freelance writer to founder of RaisingWorldChildren.com to author hitting bestseller, I have seen the world of influencing evolve.
Who is an influencer?
IMO today, anyone who is online sharing their opinion is an influencer. Now people say that only those with 10k+ followers are influencers. But in today’s world where bots can be bought, it is more about the authenticity of someone.
